About CACI

CACI has more than 30 years' experience of providing the tools, structure and knowledge to help organisations shape their strategy and deliver their services.

Our intelligence is used by clients including central government departments, local authorities, health organisations, education authorities, universities, social services departments, inspectorates and delivery agencies, to make their current service provision more efficiently managed and executed for optimum delivery.

CACI provides clients support in four key areas:

Data - CACI have developed and maintain a wide range of leading data products ranging from the flagship Acorn socio-demographic classification, individual lifestyle and behaviour attributes within Ocean, public transport accessibility data and health needs.

Tools - CACI provide and support end user analysis tools such as InSite focused on spatial analysis and Alterian for individual level analysis both of which exploit both our clients and CACI's data.

Systems - we design build and maintain IT systems ranging from Children's Centre management software, Business Intelligence data warehouses or on-line systems enabling the secure sharing of information across a Local Strategic Partnerships.

Capacity - our wide team of consultants have skills ranging from segmentation, location planning, data integration and data mining through to strategy development. We prefer to work alongside our clients on projects, supplementing their own resources with ours as required

Understanding and targeting communities for service provision

CACI's ACORN products provide segmentation of citizens, to deliver precise insights into the needs of your communities. The segmentation allows you to differentiate by service need, channel preference and future service demand. This data can be matched to channel provision data to identify areas of over or under provision, or other gaps.

The analysis is complemented by in-depth analysis of your services and channels, mapping services to citizens through their channel preferences and service catchments.

In planning service delivery you can then meet the needs of your citizen customers by:

• Targeting service provision more effectively
• Improving communication efficiency by using the right channel for the right citizen Commissioning services more accurately
• Communicating more effectively with targeted messages

CACI's datasets overlay to enrich the data. For example, HealthACORN offers insight into diet, exercise and illness attributes, Fresco classifies individuals by financial service attributes. You can include data such as ethnic mix, age profiles, deprivation indices, travel times (for physical service locations) crime perceptions and health needs. The service can also be provided with a strong geographic or site focus, including analysing new or alternate services at existing sites (e.g. schools, surgeries, libraries), new sites, or whether you should move away from physical sites.

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Segmentation-Based Customer Experience Feedback

The GovMetric ACORN partnership provides demographic profiling of the customer interation analyses, to give an in-depth report on socio-economic grouping by channel, service and satisfaction level.

This information can be used to identify necessary improvements and subsequently target those improvements, services and communications more effectively.

Benefits of Integrating GovMetric and ACORN
By working with GovMetric and CACI, you can now understand satisfaction by socio-demographic group, which will enable you to:

• Provide evidence of how to use different channels for different groups
• Save budget and time by using the most efficient channel
• Understand how services are used by different demographic groups
• Provide targeted services to segments, increasing efficiency and reducing excessive spend
• Track trends over time arising due to the changes you have implemented or external factors

Together GovMetric and CACI enable you to improve the quality and efficiency of services by targeting the areas that need improving for specific socio-demographic groups.

For more information please visit: http://www.caci.co.uk/