About Experian
As a leading provider of geo-demographic analysis, Experian can
help public sector clients understand their communities, identify
local assets and needs, and improve the targeting of resources.
Experian's Mosaic Public Sector classification focuses on the needs
of the citizen, providing a comprehensive view of society that
enables policy decisions, communications activity and resource
strategies to be applied at the most granular level of
geography.
Using data from a wide range of sources, Mosaic Public Sector
has been linked to specific data sources from health, education,
criminal justice, and local and central government, providing an
insight into every citizen in terms of their requirements of these
services. As a 'common currency' for understanding citizens, Mosaic
also supports joined-up government and partnership working.
Local Government
Local authorities need in-depth knowledge of the characteristics
and needs of their residents in order to provide relevant, focused
and cost-effective services. Mosaic Public Sector provides this
detailed understanding, supporting decision making and policy
formulation at both a strategic and an operational level.
Mosaic Public Sector supports local authorities in a number of
ways:
- Identifying the specific needs of the population so that
appropriate services can be developed.
- Facilitating effective targeting of scarce resources by
locating the demand for services.
- Providing a unique methodology of benchmarking a local
authority's performance across a wide range of indicators against
relevant comparator authorities.
- Tailoring communication methods and messages to maximise
response, service take-up and awareness.
Jointly Delivering Segmentation-Based Customer
Experience Feedback
With our increasingly diverse society, measuring customer
satisfaction without understanding people's socio-economic
background risks ignoring sections of society and increasing
disadvantage.
GovMetric:Mosaic provides a unique integration between the
GovMetric point-of-contact customer satisfaction system and the
Experian Mosaic database allowing organisations to view their
satisfaction data in a new way, reporting in-depth on
socio-economic grouping by channel, by service and by satisfaction
level. With this information, action can be taken where services
and/or channels can be shown to be difficult to access by certain
social groups or where channel migration is failing to address the
socio-economic divide.
How does GovMetric:Mosaic Work?
GovMetric:Mosaic provides a unique integration between the
GovMetric point-of-contact customer satisfaction system and the
Experian Mosaic database allowing organisations to view their
satisfaction data in a new way, reporting in-depth on
socio-economic grouping by channel, by service and by satisfaction
level. With this information, action can be taken where services
and/or channels can be shown to be difficult to access by certain
social groups or where channel migration is failing to address the
socio-economic divide. GovMetric:Mosaic integrates the successful
GovMetric customer satisfaction system with the widely used and
extremely comprehensive Experian Mosaic database.
Benefits of Integrating GovMetric and
Mosaic
Understanding the satisfaction levels by customer segment
can deliver significant benefits, such as:
- Inform channel migration and take-up strategies by
understanding satisfaction by socio-economic group and how to
target them more effectively
- Determine how service strategies are accepted by different
groups
- Monitor improvement initiatives and goals by understanding
channel or service volume and satisfaction trends by segment
Experian Contact:
Richard
Tomlinson - Head of Regional Public Services, Public Sector
Insight