With our increasingly diverse society, measuring customer
satisfaction without understanding people's background
and special needs risks ignoring sections
of society and increasing disadvantage.
GovMetric:Equalities enables you to tailor
service delivery to the 6 equalities groups by easily understanding
how satisfied they are with service delivery and also which channel
they use to interact with your organisation.
Action Planning
This will support action taken where services and/or channels
can be demonstrated to be difficult to access by certain ethnic,
gender or disability groups or where channel migration is failing
to address these areas.
Measuring Improvements
Once the action plan has been executed, GovMetric will continue
to input to the continuous improvement cycle by measuring changes
to the quality of the service provided, potentially with an audit
trail of the changes that have been made.