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GovMetric CX

Turn feedback into fixes and reduce complaints

GovMetric CX helps councils monitor satisfaction across every channel and pinpoint where services are failing before it costs you time, budget, or trust.

Trusted by organisations like yours

Predictive Analytics

Their team was highly responsive, providing timely support and addressing any concerns

Real-time insights

Explore ideas that empower individuals and enhance their quality of life

Digital Solution

Unleash innovative ideas that transform lives and uplift personal well-being.

Birmingham Council logoNational Highways logoCamden Council logoWigan Council logo

How does GovMetric CX help organisations like yours?

Predictive Analytics

Their team was highly responsive, providing timely support and addressing any concerns

Real-time insights

Explore ideas that empower individuals and enhance their quality of life

Digital Solution

Unleash innovative ideas that transform lives and uplift personal well-being.

Connect with citizens anytime, anywhere.

Listen at Every Touchpoint

Capture timely feedback for every citizen interaction, wherever it happens—digital, social, phone, SMS, email, chat, or in-person.

Monitor the Citizen Journey

Trigger survey sequences automatically at key stages of the citizen journey, from start to finish.

Broaden Citizen Understanding

Integrate GovMetric CX with your existing platforms to understand feedback in the context of the wider customer relationship.

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Discover and diagnose citizen pain points.

Identify Problem Areas

Easily spot patterns and trends in citizen experience using dashboards and reports supercharged with AI.

Pinpoint Broken Experiences

Swiftly drill down to find exactly where negative experiences and service failures are happening.

Uncover Root Causes

Dig deeper into issues to reveal the underlying drivers of citizen dissatisfaction.

Proactively fix broken experiences.

Respond Rapidly

Use real-time alerts to route priority issues directly to the relevant teams.

Prevent Escalation

Identify and implement proactive interventions to stop minor problems escalating into formal complaints.

Stop Issues Coming Back

Empower teams with actionable insights that enable them to fix problems before they lead to failure demand.

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Embrace continuous improvement.

Build Trust, Improve Reputation

Strengthen your relationship with citizens by closing the loop and sharing how feedback leads to positive action.

Demonstrate Impact

Quantify value by continuously tracking KPIs for citizen sentiment, failure demand and formal complaints.

Stay Compliant, Stay Ahead

Be confident that you are fully compliant with new regulatory requirements relating to citizen feedback.

CX Insights

Coming Autumn 2025

Turn citizen feedback into executive intelligence. Our new CX capability transforms thousands of daily interactions into clear, actionable insights — helping leaders make decisions with confidence, protect service quality, and accelerate digital transformation.

Executive Summaries

Give leadership teams a clear weekly view of sentiment, risks, and priorities.

Benefit
Saves hours of manual reporting and ensures senior leaders can act on the right issues before they escalate.

Intelligence

Reveal where citizens struggle most across web, phone, and in-person services.

Benefit
Helps organisations target resources where they’ll have the biggest impact, protecting efficiency and preventing unnecessary contact costs.

Actionable Observations

Provides data-driven recommendations and projected impact measures.

Benefit
Reduces the risk of regulatory breaches and unresolved complaints while building trust with citizens and regulators alike.

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How GovMetric CX has helped the public sector

Align what you do with legislation and best practice

Predictive Analytics

Their team was highly responsive, providing timely support and addressing any concerns

Real-time insights

Explore ideas that empower individuals and enhance their quality of life

Digital Solution

Unleash innovative ideas that transform lives and uplift personal well-being.

10x

More

Feedback

3+

FTES

Saved

1.5M

Data points

annually

10%

Ave.Satisfaction
Increase

Works with what you have

Partnerships and integrations with public sector industry leaders like Jadu, Microsoft Dynamics, Local Gov Drupal, and NEC mean we can maximise the value of what you already have.

Discover More
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What people say
about CX

See All Customer Stories

"With our internal strategy and GovMetric’s industry experience, we are seeing great collaborative results."

"I think the features speak for themselves: instant feedback and a simple to use data dashboard. We particularly love the mapping functionality."

"One of the main reasons we joined in partnership with GovMetric was the ability to receive all of our customers feedback across multiple channels all combined on one user friendly platform."

“It was great to be able to see responses coming in live. It allowed us to check if we have representation within different age groups easily.”

“Data that we get is clear, easy to understand and straightforward to use. We love that GovMetric is always willing to explore new ideas with our team.”

“We have been able to react to customer feedback far quicker and fix issues within days… sometimes even hours.”

"One of the main reasons we joined in partnership with GovMetric was the ability to receive all of our customers feedback across multiple channels all combined on one user friendly platform."

"With our internal strategy and GovMetric’s industry experience, we are seeing great collaborative results."

"I think the features speak for themselves: instant feedback and a simple to use data dashboard. We particularly love the mapping functionality."

“Data that we get is clear, easy to understand and straightforward to use. We love that GovMetric is always willing to explore new ideas with our team.”

“It was great to be able to see responses coming in live. It allowed us to check if we have representation within different age groups easily.”

“We have been able to react to customer feedback far quicker and fix issues within days… sometimes even hours.”

Learn more about Citizen eXperience Management below:

September 9, 2025

Citizen Experience

GovMetric x Staffordshire County Council

Comments

September 9, 2025

Citizen Experience

GovMetric: A 20-Year Journey of Transformation

Comments

September 9, 2025

Citizen Experience

“Citizen-First” is More Than a Buzzword

Comments

September 5, 2025

Citizen Experience

Driving Change: Your Feedback Shapes a Better Journey

Comments

September 5, 2025

Citizen Experience

Turning Feedback Into Action

Comments

September 5, 2025

Citizen Experience

Redbridge: Reducing Failure Demand Through Citizen Insight

Comments

View all Resources

FAQs

What is GovMetric CX?

GovMetric CX is the UK’s leading citizen feedback and experience management platform designed exclusively for the public sector. It captures feedback across all channels, analyses it using AI, and provides actionable insights to improve services.

Who uses GovMetric CX?

GovMetric CX is trusted by local councils, housing associations, police forces, national agencies, and central government departments. Clients include London Borough of Camden, Wigan Council, Hampshire Constabulary, National Highways, and over 50 public sector organisations in the Netherlands.

How does GovMetric CX capture feedback?

Feedback can be collected via web, app, SMS, email, QR codes, kiosks, IVR, paper surveys, or staff-mediated forms. It supports both transactional surveys (triggered after interactions) and perception surveys (regular or one-off).

Can GovMetric CX support Tenant Satisfaction Measures (TSMs)?

Yes. The GovMetric TSM Survey Programme is fully compliant with Regulator of Social Housing requirements and provides digital-first, cost-effective, perception-based surveys, with optional AI-based phone and postal support.

Does GovMetric CX help with Victim Satisfaction surveys for policing?

Yes. GovMetric CX provides templates and tools for police forces to run victim satisfaction and community engagement surveys, ensuring compliance with inspection regimes.

How does GovMetric CX present feedback data and insights?

Real-time dashboards, reports, tables, which are customisable by role (front-line staff, managers, leadership). They can be shared internally or externally, with sensitive data automatically restricted for GDPR compliance.

Does GovMetric CX support benchmarking?

Yes. Public sector organisations can benchmark their performance against peers through GovMetric’s unique benchmarking community, including local government, housing, and police sectors.

Can GovMetric CX integrate with other systems?

Yes. GovMetric CX provides APIs to integrate with Microsoft Dynamics, Power BI, Tableau, QlikView, Jadu, and Granicus. Feedback and survey results can flow directly into your existing CRM and BI tools.

See the full list here.

How does GovMetric CX help reduce complaints/failure demand?

By capturing feedback early and highlighting root causes of dissatisfaction, CX enables organisations to diagnose failure demand, make upstream service improvements, and reduce escalation to formal complaints.

How does GovMetric CX support compliance?

GovMetric CX is built to help public sector organisations meet their statutory and regulatory obligations by capturing and reporting the right measures in the right way:  
Housing: Full support for Tenant Satisfaction Measures (TSMs) required by the Regulator of Social Housing.  
Housing & Social Care: Alignment with Decent Homes Standards and Awaab’s Law, providing evidence that repairs are resolved and homes remain safe.  
Children’s & Adults’ Social Care: Configurable to support Section 17 requirements for service user and carer feedback.  
Policing: Enables forces to meet requirements for Victim Satisfaction and Voice of the Employee (VoE) surveys, supporting HMICFRS inspection frameworks.

Where is GovMetric CX hosted?

The platform is delivered as SaaS on AWS Cloud infrastructure, with load-balanced UK and EU data centres. Data is encrypted at rest and in transit, with full disaster recovery.

Is GovMetric CX accessible to all citizens?

Yes. Surveys are designed to meet WCAG 2.1 AA accessibility guidelines, ensuring equality of access for all citizens, including those who prefer paper or mediated surveys.

How quickly can we go live with GovMetric CX?

Onboarding programmes take 2–12 weeks from project kick-off to first live survey dependent upon urgency and complexity of reporting needed. The GovMetric team supports survey design, training, and configuration throughout.

What support do we receive after implementation?

You’ll have a dedicated account manager, programme reviews, and access to a service desk. GovMetric focuses on partnership, providing best practice guidance and continuous improvement support.

What outcomes can GovMetric CX deliver?

Outcomes customers leveraging the insights to drive change will include: improved satisfaction scores, reduced complaints, faster service improvements, lower contact centre demand, better first-contact resolution, and evidence for regulators and auditors.

Does GovMetric CX have an API

Yes. GovMetric CX provides a free API that enables you to:
- Push feedback data into our reporting app
- Pull feedback data out into other apps like PowerBI, Tableau.
- Start a new campaign to issue surveys
- Pull surveys available to trigger

See how you can

Improve Citizen Experience
Prevent Failure Demand
Reduce Complaint Volumes
Book a Demo